Case 05 Explainer film
Business parcel rates from the first parcel
The filmExplainer film · 1:02
01 The client
Cofrank in Gossau, Switzerland, lets companies ship parcels for CHF 7.50 instead of 9.50 under an existing franking licence and framework contract: no contract of their own, no fixed costs, no minimum volume, everything managed on one platform.
02 The brief
Small Swiss businesses, shops and start-ups should understand in one minute that they ship at business rates from the first parcel, and create an account.
03 The idea
A parcel tag on a string turns around: the standard rate of CHF 9.50 on light manila at the front, Cofrank's red side with CHF 7.50 at the back. The price becomes an object from Cofrank's own imagery, and the switch is one movement anyone understands.
04 The loop
It starts the moment a visitor scrolls to it, without sound and without a play button.
05 Variants