Case 10 Explainer film
Software engineers, switched on
The filmExplainer film · 1:03
01 The client
SwissTechies in Gossau, Switzerland, provides companies, above all start-ups and SMEs, with software engineers and whole IT teams on demand: through outsourcing, body leasing, nearshoring and offshoring, under the line Scalability. On Demand.
02 The brief
Decision makers should understand that they get tested software engineers exactly when they need them, can put them on standby again, and book a consultation.
03 The idea
The cloud with the red on-switch from the SwissTechies logo becomes a neon sign in a dark room, and someone switches it on. On and off is exactly the brand's promise: on demand, on standby.
04 The loop
It starts the moment a visitor scrolls to it, without sound and without a play button.
05 Variants