Case 08 Product film
Push your limits
The filmProduct film · 1:08
01 The client
PWR Pro (Power Pro Nutrition GmbH, Schinznach-Dorf, Switzerland) is an online shop for sports nutrition: proteins, creatine, drinks, bars and supplements from more than twenty brands and its own PWR Pro Nutrition line, with free shipping from CHF 120.
02 The brief
Athletes should see that they find the nutrition for their goal in one place in Switzerland, and order on pwrpro.ch.
03 The idea
A honeycomb of heavy hexagonal prisms hangs torn apart in the dark, then closes cell by cell until every edge glows. The hexagon is PWR Pro's own design language, and every training goal gets its cell.
04 The loop
It starts the moment a visitor scrolls to it, without sound and without a play button.
05 Variants