Case 04 Explainer film
Customers by system, not by chance
The filmExplainer film · 1:00
01 The client
GTME42 is a go-to-market engineering agency in Gossau, Switzerland. It builds systematic outbound systems for B2B companies, from the ideal customer profile and data enrichment to email sequences, CRM logic and reporting, that deliver qualified meetings.
02 The brief
B2B decision makers should see that GTME42 builds customer acquisition as a system instead of leaving it to chance, and book a free first call.
03 The idea
A thousand white balls first rattle at random through a dark pin board, then run through three glowing lime gates, fewer at each one: 1,000, 50, 10, 2. The core line of the website becomes visible: chance against system, counted.
04 The loop
It starts the moment a visitor scrolls to it, without sound and without a play button.
05 Variants